Are you looking to boost your Kratom sales but don’t have a physical location? Then the Kratom Shopify store is your answer. Having an online Kratom store can be beneficial and cost-efficient, with quick returns on investment. No matter if you are a beginner in the Kratom business or someone who wants to establish a presence online, Shopify can make things easier for you.
Shopify is not just a platform to establish your online store in a marketplace; it is a suitable choice for launching a complete store that is compliant, secure, and scalable online Kratom business. With all the options and features to sell your products, Shopify serves as the perfect platform to manage your online Kratom store that can skyrocket your sales.
To help you start your online Kratom business, we have written this detailed guide on how to build a Kratom store on Shopify that can help you establish a multi-channel presence from local to international markets.
Why Shopify is a Suitable Choice for Selling Kratom Products?
Shopify brings all the right options, features, and integrations to establish your online store, which makes it a popular choice for businesses nowadays. With more than 6 million online Shopify stores, it has become the most popular option for businesses on a global level. So, whenever it comes to establishing an online business, including Kratom, Shopify is the first platform that comes to our mind.
Extensive Customization Options
Since Shopify gives you complete freedom to build a store from scratch, you get the complete freedom to set up your Kratom store’s legal compliance. Moreover, it brings all the options to customize your store with the necessary options and features to enhance the shopping experience.
Better for Search Engine
Besides the basic store options, you also get the facility to perform advanced SEO with the right plugins and integrations. Having all these features gives you an edge to stay ahead in the online Kratom selling business to stay ahead of the traditional Kratom selling ways.
10 Steps to Build a Kratom Store on Shopify: From Starting to Marketing
Building an online Kratom store might feel daunting unless you have the right tools to manage things effectively in an online marketplace. Whether you’re running a well-established Kratom business or are willing to start your Kratom selling business for the first time, creating a Shopify Kratom store can boost your sales, establish your brand name, and get you more customers.
Here are the steps to build your Kratom Store on Shopify:
Step #1: Find the Right Audience
The targeted audience is the group of your customers who would be willing to buy Kratom products. Understanding who you are selling your products to can give you clarity on the way you would like to build your store.
For example, you can integrate the right options, upload relevant content that resonates with your audience, and provide an experience that converts your visitors into buyers.
Here are some demographics based on which you can target your audience based on certain sizes or attributes. But mainly, there are these three main categories you should consider:
- Demographics: Understand your audience’s age, gender, occupation, income, and other characteristics.
- Region/Location: Region defines the location where your audience belongs. It can be international or local, but the important factor is to consider their location.
- Choice: The interest of choice or preference is defined by the hobbies, lifestyle, and beliefs, which define the psychographic factors of your audience.
All the above-mentioned information collectively defines your buyer’s persona. By generating all this data, you can design the web pages and upload content based on the right product descriptions, and create ads that resonate with your audience.
Step #2: Source or Manufacture the Products
Kratom products are categorized into a wide variety of categories, and this is where you have to decide which products you should source or manufacture. After understanding what your targeted audience prefers, you can either find a manufacturer or manufacture products on your own to feature the products on your Shopify store that your audience won’t be able to resist.
Here are the most popular selling Kratom products/types you can choose to list on your Kratom Shopify Store:
- Powder
- Gummies
- Capsules/pills
- Extracts/Tinctures/oils
- Leaves for brewing tea
No matter if you want to pick a few or all the above-mentioned products, here is how you can choose the right products for your Kratom Store:
- Understand your passion and expertise in the products you can deliver the best quality. Whether you want to manufacture or source, you have to identify the category you know about the best.
- Search for the trending products that are mostly preferred by the audience. For example, understand if the audience prefers to drink Kratom as tea or likes to eat gummies.
- Analyze the competitors and search through the marketplaces to find the Kratom products that have been selling effectively for years.
After understanding which products would be the right ones to sell, the next step is to source the products for your Kratom store in the following ways:
- Manufacture Products: The most lucrative option in the Kratom business is to manufacture your own products by growing Kratom or sourcing Kratom in raw form. However, it might require some initial investment for private label and copyright, etc.
- Buy Products in Wholesale: Source products in bulk from a wholesaler, where you can get them at the best price by contacting someone in Southeast Asia. Moreover, you can get control over the stock levels as well.
Step #3: Create a Shopify Account
In this step, we are entering the process of creating your actual Shopify Kratom store. The first step in this process is to sign up for your Shopify account. Simply go to the Shopify website and click the ‘Start Free Trial’ to get your 3-day trial to avail of the Shopify benefits.
Having three days of free trial helps you to decide which plan to go for after experiencing what Shopify has to offer, which also includes the exclusive deal of 3 months of Shopify for $1 per month.
To create an account on Shopify for your online Kratom store, you’ll have to provide the following information:
- Choose a name for your online Kratom store that reflects your business. Some of the popular Kratom brand names are ‘Kraken Kratom’ and ‘Happy Hippo Kratom’.
- After deciding on your brand name, enter the address and zip code.
These details are essential for the payment and shipping details. Therefore, having transparency and accuracy is important.
Step #4: Understand the Admin Panel of Shopify
Once you have created your Shopify account, the first thing you’ll need to learn is the admin panel. This is the core center of your Shopify store where you can manage and tune all the aspects of your Kratom Shopify store. Here are some of the key features you can find to run your Kratom store using the Shopify admin panel:
- Adding products
- Configuring payment
- Shipping options
- Tracking analytics
- Selecting a theme
- Customizing your store’s appearance
At first, the admin panel of the Shopify store might appear overwhelming for new users. But don’t worry, Shopify’s interactive interface and user-friendly design make the learning process much easier.
Step #5: Choose a Theme for Kratom Store
Shopify themes serve more like a front-end for your Kratom store, and they also make the first impression on your users. Having a unique store look can help you stand out from the ordinary. At first, you will see the default theme on your Shopify screen, which can be changed by choosing free or purchased themes.
For free accessibility, Shopify only offers specific yet simple themes by default, with some basic functionalities. However, to make your online Kratom business really unique, it’s recommended to purchase paid themes or use some third-party app for better customization that offers advanced functionality.
Step #6: Add your Kratom Products
Now that you have understood how to navigate through the Shopify admin panel, the next step is to feature your Kratom products online, so that you can sell them in your store. This is probably the most crucial step as it defines how your customers will find and purchase products from your Shopify store.
To start with, here are the steps you have to follow:
- Find the ‘Products’ tab on the admin panel and click on it.
- Then click ‘Add Product’.
- Now, a new page will open on your screen where you can provide all the necessary details about your product.
- Add a compelling title, description, product images in high quality, and the right pricing information.
While adding the details about your products, keep the SEO factors in mind. By adding the right keywords, trending terms, and words that define your product, you can achieve better visibility in the search engine result pages.
To offer an even better user experience, you can add images that are high-quality and descriptive of the product that you wish to sell. Adding infographics with prominent details about the product makes it easier for customers to understand what you are actually selling. By doing so, customers get better satisfaction, which brings higher satisfaction for customers.
Step #7: Configure the Basic Settings (Payment, Shipping, and More)
Before pushing your Kratom Shopify store live, there are some essential things to configure for a better shopping experience to attract more customers. Let’s discuss some key steps:
- Store Details: Provide the general information about your business, which includes details, address, and business policies. Providing these basic details ensures that your customer can learn all the necessary information.
- Payment Information: While adding the necessary billing details, make sure to add a variety of payment methods. Make sure to set up secure payment gateways for a seamless transaction process. You can also include the currency of your choice in this section of the page.
- Checkout Page: Design the appearance of your checkout page by customizing the layout that aligns according to your store’s branding. With Shopify, you get all the customization options to design the checkout page of your Kratom store, which also includes the ‘one-page checkout’ for a more seamless shopping experience.
- Shipping and Delivery: For the Shopify Kratom store, you can define prices and shipping based on the region and zones as well. In the ‘Shipping and Delivery’ tab featured on the Shopify Admin panel, you can also configure options for shipping, which include rates and order fulfillment methods.
- Taxes and Charges: Managing tax calculation is important to comply with the duties and taxation regulations. With Shopify, this complexity becomes seamless by handling common tax calculations for various tax jurisdictions. Hence, it becomes easier to collect and remit tax as required.
- Store Locations: Adding store locations can help you manage inventory more effectively. If you have a physical store as well, warehouses, or drop shippers, utilizing the store locations allows you to manage inventory, sales tracking, and order fulfillment.
Step #8: Check out Your Kratom Store
Finally, when you are ready to launch your Kratom store, it’s time to ensure everything is in order. Test the checkout process to verify everything is in the right order, including the processing settings, inventory management, test shipping, notifications, and tax information. To overview all these settings, click the ‘View your online store’ icon next to the ‘Online Store’ tab.
The preview option will allow you to view the store as a customer to make sure everything is going smoothly. Once you are satisfied with the overview, you can go live with complete confidence.
Step #9: Set Up a Domain for Kratom Store
This is the point where you are just one step away from pushing your store live and ready to sell the products. After creating your Kratom Shopify store, you have to add a personalized domain name. The domain name serves as the identification for your website, which allows visitors to find and reach it via search engines.
For a better business approach, it’s suggested to keep the domain name the same as your business name. Shopify offers a reservation domain to set up your business (www.your-store-name.myshopify.com). But since you want your customers to find your website more easily, it’s better to go with a domain that looks something like www.your-store-name.com, which you can buy using a third-party service or from Shopify directly.
To set up a domain for your Kratom Shopify store, go to Settings and select Domain. Here you can start editing your domain according to your preference.
Step #10: Choose a Plan and Make Your Store Public
In the previous steps, we talked about availing the 3-day free trial for your Shopify Kratom store. But for the long term, it’s essential to choose a plan that keeps your website live. Shopify offers different payment plans, each of them are tailored for your business growth and requirements. Here is what you can choose from:
- Shopify Basic – Starting from $25/month: The basic plan is perfect for a new business and startups that are just getting started on a small business scale. This plan provides all the essential features to get your business online and run everything smoothly.
- Shopify – Starting from $65/month: This plan is suitable if you are running a well-established Kratom business already. With the $65 plan, you get more advanced options and features to improve your store’s performance and customer experience.
- Shopify Advanced – Starting from $399/month: The most advanced Shopify plan is tailored for fast-growing businesses with multiple employees. With Shopify Advanced, you get better features, scalability, and priority support.
- Shopify Plus – Starting from $2300/month: The advanced plan by Shopify is more high-level merchants who have to experience more complex business needs. This plan remains at the same price for the first 3 years and may vary later depending on your requirements.
Note: If you opt for a yearly plan, you can save up to 25% monthly on the payment plan of your choice, except for the Shopify Plus plans.
How to Make Your Kratom Shopify Store More Eye-Catching
With more than 5 million eCommerce stores on Shopify and several hundred running Kratom Shopify stores, it’s essential to make a statement with a customized experience. You can do this by making your Shopify store more visually appealing and attractive to engage customers more effectively.
Even though Shopify offers basic themes and customization options, it’s essential to explore other options that can make your website really unique. Here are the two most popular ways to do this:
Utilize Shopify Themes
Shopify offers a basic theme in the beginning, but to make things more visually appealing, it’s better to go with a customized theme to elevate the look and feel of your Kratom online store. With Shopify, you get extensive options to choose from themes. You can find one that aligns the best with your brand and business.
Use Third-Party Apps
Third-party apps make the shopping experience for your customers a lot easier. For your Shopify Kratom Store, you can get more than 8000 free and paid apps to integrate with your store, which can enhance the overall functionality, simplify management tasks, and boost sales. These integrations may include apps for SEO, page builders, email integration, and even chatbots for automated customer support.
FAQs
How much Budget do I need to start a Kratom Shopify Store?
There is no specific budget to start a Shopify store, as you have to create a business plan according to your needs. The budget to start your Kratom Shopify Store can start from $2000, which includes payment plan charges, product purchasing, and the rest of the basic expenditures.
Is it Legal to Build a Shopify Kratom Store?
Yes! It is completely legal to build a Kratom store on Shopify. However, selling Kratom might be illegal in some states, so you may have to check with the local laws and regulations. In most of the regions of the United States, Kratom has been legalized for sale.
Can I Advertise My Kratom Shopify Store on Google?
Advertising Kratom could be prohibited on Google due to the legality issue of Kratom since it is still under the radar of the DEA. Since Google works internationally, they do not support such advertisements on its platform and keep it restricted to promote such products. Therefore, it is better to perform organic SEO to sell Kratom products effectively.
Conclusion
Establishing an online Kratom store comes with a lot of challenges and procedures to go through. But with Shopify, this process becomes a lot easier as you get all the options and features to run your eCommerce business in one place. With seamless integrations, convenient customization options, and convenient management settings, you can easily set up your Kratom Shopify store according to your needs. By following the steps mentioned in this comprehensive guide, you can easily get started with selling Kratom products right from the website.
