5 Best Website Builders for CBD Products

Are you someone who is in the Cannabis business? Then, having your own website can not only earn you recognition, but also boost your sales against the competitors. For this matter, you need a website builder that complies with the conditions and capabilities of Cannabis related products.

Now, one thing is noticeable: every website builder does not allow building a CBD business online, even when it has been legalized to some extent for sale. And the platforms that are legalized have to operate under strict guidelines. 

This is a major challenge for brands, as not having the right website builder can make it difficult to create a digital footprint that keeps up with the competition. On top of that, there is a strict ad restriction on cannabis advertising, due to which it is important to find a reliable host and website builder.

To help your CBD business get the right recognition, we have identified a range of website builders for CBD products that will boost sales efficiency. These website builders will help you get started with the Cannabis sales online to create a digital presence that gives you a competitive edge.

Why Do CBD Businesses Need Website Builders?

Building your own website is like building a renowned brand. You get the credibility and recognition for it. With billions of users surfing the internet on a daily basis, there is a lot of potential for CBD businesses to secure a strong customer base online. Here is how having the right website builder can make all the difference for your business:

  • You get access to the core functionalities and get control of business online.
  • Manage your business operations and logistics more effectively.
  • Cover the legal logistics region-wise. For example, if you can’t sell CBD locally, you can sell it through your website in another region.
  • Maintain a digital footprint against the competitors to stay ahead in the market.

These are just a few benefits of managing your own CBD business through a website builder, which can be lucrative yet effective for your operation.

Best Website Builders Compatible for Selling CBD Products

As for CBD business owners, the options might seem limited due to the legality status and rising concerns against Cannabidiols. Yet there are many options to choose from where you can make websites for selling CBD:

  1. Wix

On top of our list for selling CBD products online is the Wix website builder. Almost every other Cannabis business in the United States is selling CBD products through their Wix websites.

The only barrier is that these Wix-based CBD eCommerce businesses require third-party providers for payment processing. Any online CBD business selling products online has to submit a declaration of Hemp product selling before making sales.

  • Wix offers more customization options for design and development.
  • Suitable for launching your CBD business in the USA.
  • Offers all-in-one eCommerce management.
  • Easy to use for beginners and non-technical people as well.

Keep in mind that you will have to create an account with a third-party payment provider in order to sell CBD products on Wix. This process can take longer than usual if you decide to do it on your own. In this case, you can get in touch with a CBD website integration service provider to get you started.

  1. WordPress

As per the latest research, WordPress hosts more than 40% of the websites, making it a popular choice among the eCommerce and informational websites businesses. WordPress also carries the trophy for being the biggest CMS platform and the oldest one in the book of online businesses. 

These are just a few reasons that make WordPress the best choice for selling CBD products online. Here are a few more reasons why CBD businesses should choose WordPress:

  • It costs little to no money to start your business with WordPress.
  • WordPress gives a library of free templates to design and develop your website.
  • Make your website unique with a premium theme for added features and functionalities.
  • Easy to operate for non-technical people who want to keep things simple.
  • WooCommerce supports specialized payment integration options for hemp-derived products.

The only downside to using WordPress to sell CBD products is that it will slow down if you add a lot of functionality. In other words, if you add too many plugins on CBD WordPress website.

  1. Drupal

Drupal is one of the top website builders if you prioritize performance in a CBD business (faster loading speeds and better browsing experience). Besides quicker loading speeds, Drupal also offers options to make your CBD eCommerce website more aesthetically appealing.

  • Highly professional website design and development experience.
  • Provides a visually appealing experience for selling CBD products.
  • Better response time and loading speed on every device online.
  • Unique themes and extensions available.
  • Easily integrates with third-party payment gateways.

The only downside of Drupal is that it is not very simple or user-friendly to use for beginners or non-technical people. Due to its professional design and range of functionalities, you may need professional assistance to manage the CBD website using Drupal.

  1. Shopify

Shopify is probably the biggest name in the e-commerce world, with a figure reaching beyond 6.5 million. The e-commerce-friendly features and interactive themes make Shopify the market-leading platform for selling CBD products online.

Although Shopify does not prohibit sales of CBD products, it does not support a direct payment gateway for CBD-related transactions. But you can always integrate a third-party payment gateway for CBD-related payment processing.

  • Easy to use for beginners of CBD business.
  • Offers a payment integration option with the Shopify website.
  • Ready-made themes, features, and functionalities for an eCommerce-ready experience.
  • Optimized for desktop and handheld device experience.
  • Constant updates and effective maintenance options.

The only downside of selling CBD products through Shopify is the payment processing limitation. It totally depends on your choice to integrate the payment method, which will also affect the conversion rates.

  1. BigCommerce

BigCommerce is so far the most user-friendly website builder for selling CBD products online. With all the right options and features available for CBD business owners, this platform serves as the right one for new business owners. Moreover, it is also a favorite option for SEO and digital marketing. Here is what BigCommerce has to offer for selling CBD products online:

  • Adaptable platforms for retailers and wholesalers of CBD products.
  • Wide range of tools and softwares to conduct CBD business smoothly.
  • Easy to launch a digital marketing campaign for your CBD products.
  • Turns into a powerful platform for your website.

The only limitation with BigCommerce is that some eCommerce users feel it has fewer options and features than other website builders. Like the other website builders, BigCommerce also needs a third-party payment integration for the payment processing of CBD products.

What to Look for in a Website Builder for Selling CBD Products?

Since many mainstream eCommerce platforms have limitations for selling hemp of cannabis related products, you may have to extend your range of options. 

While choosing the best website builder for CBD products, these factors can help you make the right choice:

Crucial Platform & Compliance Features

  • CBD-Friendly Terms of Service (ToS): You must select a platform that explicitly allows the sale of hemp-derived CBD to avoid sudden, permanent site take-downs.
  • Age Verification Capability: The builder should easily allow for age-gating (e.g., pop-up or landing page) to prevent minors from entering the site, a legal requirement in many jurisdictions.
  • Support for Third-Party Payment Gateways: Because mainstream providers like Shopify Payments or Stripe may restrict CBD, the platform must allow integration with specialized CBD-friendly processors like Square, Bankful, or Authorize.Net.
  • Compliance with Data & Privacy Laws: Ensure the platform offers robust security to handle sensitive customer data, including SSL certificates and GDPR compliance. 

E-commerce & User Experience (UX) Tools

  • Mobile-Responsive Design: Over 50% of CBD purchases occur on mobile devices, making mobile optimization essential for both sales and search rankings.
  • Detailed Product Pages: The builder must support high-quality imagery, detailed descriptions, and, crucial for CBD, the ability to prominently display Certificate of Analysis (COA) or lab reports.
  • User-Generated Reviews: The ability to display customer reviews is vital to building trust, as shoppers often rely on them to overcome skepticism about new brands.
  • Subscription Models: Given the recurring nature of CBD use (e.g., tinctures, gummies), functionality for subscription billing is a major plus for boosting customer loyalty. 

Marketing & SEO Capabilities

  • Advanced SEO Tools: You need control over meta tags, titles, and site structure to rank for competitive, long-tail, or niche keywords (e.g., “broad-spectrum CBD for anxiety”).
  • Blog/Content Management System (CMS): A strong, built-in blog is necessary to educate customers and build authority, which helps bypass limitations on paid advertising.
  • Email Marketing Integration: The ability to connect with email platforms (like Klaviyo) is crucial, as you own that list and are not restricted by social media algorithms. 

Conclusion

In simple words, there is no perfect website builder for selling CBD products online. Moreover, it is not that much of a simple task to sell CBD products online. If you are someone who is just getting started with selling CBD products online, then we recommend using Wix or WordPress for selling CBD products online. However, if you have some technical knowledge and want to standout from the ordinary, then it is recommended to go with Shopify or BigCommerce.

You can always get free consultation from expert CBD website builders to understand which website builder would be suitable for you.